Changes in travel patterns are being monitored by the travel and hospitality industries in the wake of the wildfire summer of 2023.
Sebastian Ebel, the CEO of travel company TUI, forecasts that more holidaymakers will opt for cooler destinations and select times of the year when temperatures are not at their peak. Accordingly, Tui intends to focus more on locations such as the Nordics, Belgium, and the Netherlands to cater to this changing preference. It seems that climate consciousness is playing a significant role in shaping the future trajectory of the travel industry.
According to Martin Raymond of The Future Laboratory, a London based lobby group, the travel and tourism industry is about to enter a new era. “A new era is dawning for the travel and tourism industry. Transient and transformative travel experiences will revolutionise the notion of leaving no trace. “We will see hotels will be at the forefront of this extraordinary change. In the next decade we will see more now-you-see-it-now-you-don’t travel experiences popping up across the world.”
A recent survey of 2,000 adults commissioned by Advantage Travel Partnership, an English consortium, a network of independent travel agents in England, found that changing weather patterns are causing younger travellers to consider adjusting their travel plans more than older generations. Around 70pc of respondents aged 18-24 indicated their likelihood to adjust the time of year they travel, compared to only 25pc of those over the age of 64, while 62pc of the younger respondents expressed their willingness to change holiday destinations due to warmer climates in certain countries.
