Limerick Greenway became the first greenway in Ireland to use VR technology for a full end-to-end digital tour.
Limerick City and County Council developed the initiative, which allowed users to experience the 40km route from Rathkeale to Abbeyfeale. The project launched at the Limerick IT Summit 2026 at the Dell Technologies Campus on 26 February.
The tour captured natural beauty, heritage, and landmarks including the Limerick Greenway Hub at Rathkeale. Global Virtual Asset Management Ltd conducted VR mapping and 360-degree capture over eight months.
Mayor of Limerick John Moran shared “This project positions Limerick at the forefront of smart tourism and digital innovation in Ireland. By combining our stunning landscape and rich heritage with cutting-edge virtual reality technology, we are opening Limerick Greenway to the world. Whether someone is planning a visit, learning about our history, or experiencing the route from afar, this initiative ensures Limerick is accessible, inclusive and globally connected.”
Catherine Slattery shared “Continued investment in the Limerick Greenway is empowering the local communities by driving footfall, supporting local enterprise, and helping rural areas thrive. By embracing technology like Virtual Reality, we are ensuring that the stories, heritage and vibrancy of these communities reach new audiences while delivering real, tangible opportunities on the ground.”
Pat Daly shared “The launch of a full 40km VR experience is a major step forward for accessible and inclusive tourism in Limerick. It allows people of all abilities and potential visitors from anywhere in the world to experience the Greenway before they travel. With the Ryder Cup coming to Adare in 2027, global attention will be firmly on our region. This technology provides an innovative way for overseas audiences to explore Limerick in advance, discover the breadth of what the county offers, and plan extended stays beyond the event itself.”
