- The second edition of Spain is (Much) More runs from twenty to twenty six June.
- Six routes focus on Spain’s national parks.
- Turespaña collaborates with Paradores on the initiative.
- The campaign promotes sustainable inland experiences.
- It targets visitors seeking alternatives to coastal destinations.
Turespaña has launched the second edition of Spain is (Much) More that runs from twenty to twenty six June. The initiative promotes six routes focused on Spain’s national parks in partnership with Paradores. It aims to showcase natural and cultural heritage beyond traditional destinations.
The programme highlights sustainable and experiential travel options. Participants explore diverse landscapes through curated routes. The campaign targets both domestic and international visitors.
Turespaña has officially launched the second edition of its “Spain is (Much) More” international promotional campaign, running from June 20 to June 26, 2026.
Organised by Turespaña (the Institute of Tourism of Spain) in collaboration with Paradores de Turismo, the initiative shifts its focus this year toward active and nature-based tourism, highlighting the country’s extensive National Parks network.
Moving away from the 2025 focus on small inland villages, the 2026 edition positions Spain as a premier destination for sustainability and outdoor adventure.
International content creators and journalists from key global markets will experience the country simultaneously to generate multi-market audiovisual storytelling.
Organised alongside the National Parks network and seven autonomous regions, including Andalucía, Aragón, the Canary Islands, Catalonia, Castilla-La Mancha, the Valencian Community, and Galicia
The first edition in October 2025 concentrated on inland mainland villages and artisan heritage, towns in “The Most Beautiful Villages” network, and slower, culturally immersive paths.
The second edition is focused on active, nature, and ecotourism, the Spanish National Parks network, outdoor adventure and biodiversity trails.
