DMOs are adjusting their strategies to navigate challenges such as inflation and rising costs of living, according to Sojern consultants’ Digital Tourism Think Thank.
The “State of Destination Marketing 2024,” with input from Brand USA, Destination Canada, and the European Travel Commission, itemises how destination marketing organisations are reacting to changing circumstances:
- The Influence of AI: AI is transforming content creation, predictive analysis, and personalised marketing for destinations. The report delves into how DMOs are leveraging AI to enhance their operations.
- The Rise of Social Media and SEM: The report emphasises the vital role that social media and search engine marketing (SEM) play in destination marketing. It also highlights the growing prominence of Connected TV (CTV) as an advertising channel.
- Navigating Economic Uncertainty: How DMOs are adapting their strategies amidst inflation and cost-of-living challenges.
- The AI Revolution in Tourism: Insights into how AI is transforming content creation, predictive analysis, and personalised marketing for destinations.
- Strategic Paid Media Investments: The critical role of social media and SEM in destination marketing and the rise of CTV.
- Data and Privacy in the Post-Cookie Era: How DMOs are shifting strategies around data privacy changes and the importance of first-party data.
- Sustainable and Inclusive Tourism: The report’s findings on how DMOs are integrating environmental, social, and accessibility goals into their strategies.
- The Power of Co-op Marketing: The advantages and growth of collaborative marketing campaigns among global DMOs
The report addresses topics like data privacy in the post-cookie era, sustainable and inclusive tourism, and the power of co-op marketing.
