Emirates Skywards, the loyalty programme of Emirates and flydubai, has formed an exclusive, multi-year partnership with Visa to enhance collaboration with co-brand issuer partners in the GCC region.
The collaboration aims to strengthen personalization and data-driven decision-making within the loyalty program, improve digitization and innovation, and offer more personalized rewards and products through co-brand card propositions.
This strategic partnership is expected to boost investments in the co-brand program, providing members with personalized rewards, exclusive travel opportunities, accelerated Miles earning options, and customized promotions.
Emirates Skywards, with over 30 million members globally and four membership tiers, offers exclusive privileges such as instant flight upgrades, priority services, complimentary seat selection, excess baggage allowance, Cash+Miles options, and complimentary onboard wifi to its members. Additionally, a recent partnership with Moët Hennessy offered elite members a unique travel experience to France through a bid with Skywards Miles.
