Tourism Ireland, along with 75 tourism enterprises, is showcasing the island of Ireland at the World Travel Market (WTM) in London, kickstarting its promotional efforts for 2025.
Approximately 3,000 commercial meetings are scheduled at the Ireland stand to negotiate contracts with British and international tour operators, aiming to boost overseas tourism business worth millions of euros.
In response to demand from international tour operators, Tourism Ireland highlights the availability of 2-3pc more hotel rooms this year at WTM.
The Ireland stand features a unique floral installation designed by an Irish-owned studio, emphasizing the island’s rich scenery and aim to attract visitors who engage deeply with the local experiences.
Alice Mansergh, Chief Executive of Tourism Ireland, shared: “Tourism Ireland’s message at WTM is that the island of Ireland has so much to offer across regions and seasons. The organisation’s aim is to generate demand and target international visitors who do more, see more, enjoy more – and spend more – during their time in Ireland, to help tourism businesses thrive.
Our presence at World Travel Market is extremely important to kick-start our promotional drive overseas for the year ahead. We are delighted to have around 75 tourism companies from across the island of Ireland joining us at this year’s WTM, with an estimated 3,000 commercial meetings with international tour operators set to take place. We facilitate connections between the world’s leading tour operators and local tourism businesses across the island of Ireland, helping to connect overseas visitors with fantastic experiences. We are targeting visitors who do more, see more, enjoy more – and therefore spend more – during their time in Ireland, to help tourism businesses across our island thrive.”
Our scenery is a major draw for overseas visitors, so the Ireland stand at this year’s World Travel Market include a spectacular installation featuring flora and other materials related to Ireland and consists entirely of Irish planting (gorse, heathers etc). The installation is designed by Worm, a floral design studio in East London which is owned by two Irish women (one is from Dublin and one is from Cork).
Tourism enterprises from Ireland attending World Travel Market 2024 include:
- Abbey Group
- Andras Hotels
- AC Group
- Aer Lingus
- Ashling Hotel Dublin
- ATS Travel
- Carroll’s Tours
- Causeway Coastal Route
- Choice Hotel Group
- Cliffs of Moher Visitor Experience
- Cronin Travel Group
- Dalata Hotel Group
- DoDublin Tours
- EPIC The Irish Emigration Museum
- Excursions Ireland
- Game of Thrones Studio Tour
- Guinness Storehouse
- Hastings Hotels
- Historic Royal Palaces – Hillsborough Castle and Gardens
- Holiday Ireland Tours
- Ireland Chauffeur Travel
- Irish Ferries
- J&K Coaches
- Killarney Hotels Collection
- Killarney Jaunting Cars
- Killary Fjord Boat Tours
- Kleemann Tours & Aspects of Ireland
- Kylemore Abbey & Victorian Walled Garden
- Luxurious Ireland / Culture & Heritage Tours Ireland
- McConnell’s Distillery and Visitor Experience
- McGettigan Hotel Group / The Address Collective
- McKeever Hotels
- MHL Hotel Collection
- Moloney & Kelly DMC
- Mourne Mountains and Ring of Gullion
- National Museums NI
- O’Donoghue Ring Collection
- Original Irish Hotels
- Overland Ireland Tours
- Railtours Ireland First Class
- Shannon Heritage
- Stena Line
- Teeling Whiskey Distillery
- The Grace at Westport Estate
- The Harrison Chambers of Distinction
- The iNUA Hotel Collection
- The Talbot Collection
- Titanic Belfast
- Tour Partner Group
- Trigon Hotels
- Trinity Hotel Groups
- Visit Ards and North Down
- Visit Armagh
- Visit Belfast
- Visit Causeway Coast and Glens
- Visit Cork
- Visit Derry
- Visit Mid Ulster
- White’s Tours & Hotels
- Windmill Lane Recording Studios
