Tourism Ireland has launched its St Patrick’s Week promotions, aiming to attract visitors to the island while and to boost future bookings starting from 11 March 2025.
A new video featuring a cover of “Breathless” showcases Ireland’s landscapes and the excitement of St Patrick’s Day celebrations scheduled for 17 March.
The Global Greenings initiative will see landmarks such as Niagara Falls and the Leaning Tower of Pisa lit in green to celebrate the occasion.
Tourism Ireland expects over 100,000 overseas visitors during St Patrick’s Week, spurring peak online searches for holidays in Ireland.
January tourism figures showed a 25pc decline in inbound tourism, which shape falls in the main markets
The organisation is implementing a comprehensive marketing programme, including international media coverage and events in multiple cities to promote Irish culture.
Further highlights of Tourism Ireland’s St Patrick’s 2025 programme include:
- Tourism Ireland’s busy programme of consumer marketing activity will run across social media, email, website and publicity, in the run-up to and on St Patrick’s Day.
- Making the festival the hero, Tourism Ireland will welcome international media to Ireland to stream, broadcast and share reasons to come to our island during St Patrick’s Week, with an audience reach of over 200 million. The organisation will host TV presenters on the ground, streaming the Dublin festival and travel tips from around the island to news desks across the world.
- A St Patrick’s day documentary will air on BBC Four in Great Britain and on the ARTE channel in Europe.
- Tourism Ireland will bring a taste of the action around the world – including its Ireland Week activities in Madrid, Milan, Paris and Switzerland and its support for St Patrick’s Day parades and festivals in cities around the world. The new festival in Madrid will bring a taste of Ireland to around 150,000 people, while coverage of the festival in New York will be broadcast to 8mviewers, all generating buzz for Irish culture and visitation.
- Tourism Ireland’s ‘Fill your heart with Ireland’ campaigns will be live, with a goal of driving consideration of Ireland as a destination to visit – running on TV in the US, England and Germany, as well as on digital channels in all markets.
Alice Mansergh, Chief Executive of Tourism Ireland, shared: “St Patrick’s Day provides a unique opportunity to showcase the very best of Ireland to the world. This is a time of year that attracts an estimated 100,000 overseas visitors to the island. Promotion of all we offer visitors at this time of year leads to the highest level of online research for ‘holidays to Ireland’ annually, so the spotlight for Ireland created during St Patrick’s Week tees up spring and summer travel ahead. This year, we are excited to bring our new St Patrick’s Day video, global publicity programming, a St Patrick’s Day documentary and iconic greenings to the world. This is a moment to highlight that, while the world goes green for one day, Ireland’s beauty is evergreen, and we look forward to inspiring even more people to visit our island and experience its magic for themselves.”
