CEO Jason Liberty has revealed that the Royal Caribbean Group is focused on delivering exclusive destination-led experiences including further developments of private islands.
The company is investing in destination experiences to enhance guest repetition and lifetime value while lowering acquisition costs. Royal Caribbean recently acquired the Port of Costa Maya and is progressing on the Perfect Day Mexico project.
New beach clubs are planned for the Caribbean, Bahamas, and the South Pacific, including Royal Beach Club Lelepa in 2027.
The company is committed to supporting local communities through job creation, environmental restoration, and investing in infrastructure.
Jason Liberty shared “we are meaningfully investing in destination experiences. Earlier in July, we officially closed on our acquisition of the Port of Costa Maya. These experiences are located across key strategic markets and are engineered to generate premium yields and returns. Central to our destination strategy is a commitment to the economic development of these communities.”
