Ryanair has revealed that it‘s cutting fares this summer season in order to ensure occupancy levels and bookings.
An 8 to 9pc drop in yield for the first half is due for Ryanair. This is over the expected 6 to 8pc drop initially expected, which is the reasoning behind the extended cuts in prices.
By contrast, sales for August and September are up 1pc for the Irish airline, with the reduced fares ensuring a 96pc load factor across all routes.
The cut prices are reported to be a reflection of the terror attacks committed in Europe this year, combined with the negative economic impact of Brexit. The policy of cut fares is in keeping with Ryanair and CEO Michael O’Leary’s traditional policy of protecting market share.
