The global Agritourism market generated $33.8bn in 2023 and is expected to reach $111.1bn by 2032, with a CAGR of 12.5pc.
Agritourism combines agriculture and tourism, offering authentic experiences, sustainable practices, and food tourism opportunities.
Challenges in the industry include seasonality, weather dependency, regulatory hurdles, and infrastructure limitations.
Technology, digital marketing, and government support provide abundant business opportunities.
Agritourism’s resilience during the pandemic positions it as a safer option for travellers.
The report highlights the dominance of on-farm sales and travel agents’ segments, with North America leading the market.
Leading market players in Agritourism include Agricultural Tour Operators International, Agrilys Voyages, Bay Farm Tours, Blackberry Farm, LLC, Farm to Farm Tours, Greenmount Travel, Harvest Travel International, Field Farm Tours Limited, Select Holidays and Stita Group
They employ strategies such as collaborations, expansions, and joint ventures to maintain market share and competitive advantage.
