AirBaltic has launched a new brand campaign to mark 30 years of operations. The campaign highlights the airline’s journey and commitment to connectivity.
It features updated visual identity and messaging focused on Baltic heritage and innovation.
To celebrate its 30th anniversary, airBaltic launched a multifaceted brand campaign in late 2025 centered on its history and role as the leading carrier of the Baltics.
The 30years.airbaltic.com site serves as a digital hub where visitors can explore the airline’s historical milestones and special fleet liveries.
A central content series “30 Stories for 30 Years”: featured personal memories from passengers and employees, highlighting the human impact of the airline over three decades.
The airline welcomed its 50th Airbus A220-300 (registered as YL-BBL), featuring a unique Baltic-themed livery that incorporates symbols from Latvia, Estonia, and Lithuania.
A ceremonial flyover was conducted with an aircraft painted in the Latvian national colours.
On October 1, 2025, exactly 30 years after its first flight, a special Riga–Stockholm flight was operated, featuring a live in-flight choir performance. A digital and social media showcase of past cabin crew uniforms, tracing the airline’s style evolution. To engage travelers, the airline launched sales with flights starting from €30 to mark the milestone.
The airline also marked the start of 2026 by celebrating 30 years of specific routes, such as Riga–Vilnius and Riga–Tallinn, which were foundational to its network.
