European golf journalists from Germany, Sweden and Denmark played at Royal County Down ahead of the Irish Open this September. They also played the Dufferin course at Clandeboye Golf Club and Ardglass. The group stopped off at Holywood Golf Club and visited the Cathedral Quarter in Belfast and Downpatrick.
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “golf is the world’s largest sports-related travel market, so we were delighted to invite these leading golf journalists to Northern Ireland to experience some of our top courses for themselves. Their print and online articles will reach around 800,000 golf fans, so their visit is a really good opportunity to showcase our fantastic golf offering to a wide audience of prospective European golf holidaymakers. The Irish Open at Royal County Down Golf Club in September, the return of The Open to Royal Portrush in 2025 and the hosting of the Ryder Cup at Adare Manor in 2027 are key messages for Tourism Ireland in our golf promotions overseas. We know that the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from across Europe.”
