Austria, Germany and Hungary launch joint Danube tourism initiative
The German National Tourist Board together with partners from Austria and Hungary has introduced the Discover Your Danube brand at ITB Berlin 2026. The joint international tourism initiative aims to promote the Danube region cultural and natural attractions across global markets. The launch strengthens collaborative marketing for this iconic European waterway. The three countries presented the new brand during the trade fair to travel professionals and media.
The Danube initiative focuses on sustainable tourism development along the river corridor. Partners highlight shared heritage sites landscapes and experiences to attract international visitors. The premiere at ITB Berlin positions the brand for coordinated promotion campaigns in key source markets. This collaboration builds on existing cross border tourism efforts in central Europe.
