Fáilte Ireland is organising a series of business-to-business (B2B) roadshows featuring 140 tourism businesses to promote tourism businesses ahead of the 2024 season.
The roadshow showcasing their offerings across four locations: Dublin, Ireland’s Hidden Heartlands, the Wild Atlantic Way, and Ireland’s Ancient East.
The B2B roadshow aims to increase product knowledge and sales opportunities, which currently amount to over €800m annually for the Irish economy.
The roadshow includes visits to iconic attractions such as the Tullamore Dew Distillery, Birr Castle Demesne, and King John’s Castle.
