Five tourism enterprises from Ireland joined the Tourism Ireland pavilion at the BTTS taking place at the NEC in Birmingham this week.
Five tourism companies from Ireland showcased their offerings to key players in the British travel trade during the event.
The show attracts over 2,500 coach tour operators and group travel organisers focused on expanding travel options for Ireland.
The two-day event serves as a platform for Irish businesses to encourage the integration of Ireland into travel itineraries for 2025 and beyond.
Tourism businesses from Ireland attending the BBTS included:, Holiday Ireland Hotels, Hotels Properties, Irish Ferries, JMK Group and White’s Tours & Hotels.
Judith Cassidy from Tourism Ireland shared: Tourism Ireland is delighted to attend the British Tourism & Travel Show in Birmingham once again this year. This two-day event provides a valuable opportunity to link tourism businesses from Ireland with key English tour operators who can bring visitors at scale.”
