orsa Internazionale del Turismo, the International Tourism Exchange (Bit) in Milan was themed on innovation, slow tourism and sustainable travel options and bought together 1,000 exhibitors from 62 countries.
Spa and wellness tourism, spearheaded by Federterme-Confindustria, was given prominence as a strategic area within the tourism sector.
The role of transportation in evolving travel experiences, with an emphasis on efficiency and environmental sustainability was the subject of one of the conference sessions.
Federazione Turismo Organizzato provided a platform for industry professionals to connect and engage with the latest market trends.
Tommaso Di Stefano of Revolut Business presented innovative financial solutions tailored for the travel and hospitality industry, aiming to streamline money management for businesses.
The ribbon-cutting ceremony was performed by the Minister of Tourism and the Governor of Lombardy.
For the first time, Altamura set up a dedicated stand featuring B2B stations for international tourism operators, promoting local products like Altamura DOP bread and lentils.
Mayor Petronella highlighted ongoing efforts to improve tourism services and promote Altamura as a significant cultural destination during a conference talk on UNESCO heritage.
