Hilton has revealed the Outset Collection at IMEX in las Vegas, a soft brand for upper-midscale and upscale hotel conversions, complementing its Curio and Tapestry Collections.
Separately, Wyndham launched Dazzler Select, an economy-focused extension of its Dazzler brand, targeting younger travellers and independent hoteliers.
Hilton’s brand leverages its market-leading position to attract owners seeking access to its robust operational systems. Dazzler Select allows economy hotel owners to retain property character while benefiting from Wyndham’s global scale and resources.
Both brands aim to expand their portfolios by offering tailored solutions for distinct market segments.
Chris Silcock shared: “Owners recognise the strength of the Hilton engine, and the Outset Collection meets their demand for a flexible, high-quality soft brand.”
Geoff Ballotti shared: “Dazzler Select gives economy hotel owners the freedom to preserve their hotel’s character while leveraging the scale and resources of the world’s largest hotel franchisor.”
