Hurtigruten Expeditions has launched HX Explorers, a new standalone loyalty programme offering exclusive benefits to both seasoned travellers and first-time guests, with two membership levels based on sailing history.
Members enjoy perks such as special rates for repeat bookings, exclusive activities, discounts on select sustainable brands, and deals on HX products, promoting meaningful travel experiences.
To celebrate the launch and the company’s upcoming 130th anniversary in 2026, HX is offering commemorative badges to guests who book voyages through the end of 2026, marking the first expedition voyage from 1896.
The loyalty programme was shaped by guest feedback, highlighting the importance of building connections and loyalty through memorable experiences and exceptional guest care demonstrated during past travel challenges.
