‘If the Hidden Heartlands did not exist we would have to invent it’ Siobhan McManamy of Tourism Ireland said at the Irish Tourism Industry Confederation conference 2023 in Athlone.
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SH said “We had a board meeting here in that little two weeks ago and I thought I said if the hidden heartlands did not already exist we would be looking for it to be invented about because of this absolutely in line with what visitors are looking for, an authentic experiences.”
