IHG Hotels and Resorts has opened its first voco-branded property in London, located near Edgware Road Underground station.
The new voco London Marylebone was previously known as the Signature London and is part of the brand’s strategic focus on conversions.
The voco brand, launched in 2018, has expanded to around 80 hotels globally, including 12 in the UK, showcasing its popularity with both hotel owners and guests.
As part of its growth strategy, IHG also plans to reflag Hotel Brooklyn properties in Leicester and Manchester under the voco brand in mid-2024.
