- Irish whiskey distilleries recorded 1,040,159 visitors in the year to June 2026.
- Average spend rose to about €50 per person.
- More than one third of visitors did not consume alcohol on site.
- The United States was the largest source market.
- Almost 73pc of Irish Whiskey Way distilleries are in rural areas.
Irish Whiskey distilleries have hosted more than 1m visitors for the second year running. The Irish Whiskey Association survey recorded 1,040,159 visitors in the year to June 2026, up more than 30,000 on last year. Average spend rose to about €50 per person from about €42 in 2025.
More than one third of visitors did not consume alcohol on site. The United States was the largest source market followed by Ireland, England, Germany and France. Almost 73pc of Irish Whiskey Way distilleries are in rural areas.
Jameson Distillery Bow St, The Old Bushmills Distillery, Teeling Whiskey Distillery, Midleton Distillery Experience and The Shed Distillery were the top five visitor experiences. J.J. Corry Irish Whiskey Bonders recorded the fastest growth at 85pc.
Eoin Ó Catháin shared “Reaching one million visitors for the second year in a row shows that Irish Whiskey tourism has real staying power, and that is down to the innovation and resilience of our distilleries and visitor centres.”
