Internationale Tourismus-Börse Berlin 2025 themed “The World of Travel Lives Here,” opens today featuring 5,800 exhibitors from over 170 countries and a buyers Circle of 1,300 senior buyers, marking a 5pc increase from 2024.
World Travel Monitor findings indicate that outbound travel levels for 2024 have returned to pre-pandemic figures, reflecting a robust recovery in international tourism.
Host country Albania will present “Albania All Senses” with a display focused on promoting authentic experiences and agritourism initiatives, alongside numerous innovative solutions showcased by exhibitors from various global regions.
Tourism Ireland’s stand in Hall 18, stand 200, which includes an Irish bar, will be home to 21 tourism enterprises from Ireland including Aer Lingus, Irish Ferries, visitor attractions and hotel groups.
Alice Mansergh, Chief Executive Designate of Tourism Ireland, shared: “We are delighted to attend ITB Berlin this week with tourism businesses from the island of Ireland. Germany is one of the largest outbound travel markets in the world and it is the third-largest overseas market for tourism to the island of Ireland. We think we have plenty to offer German visitors and we’re excited to win more business at ITB Berlin, helping rebuild momentum in the post-Covid era. We know Germans are active when they holiday with us, with 92% visiting historical sites and 58% participating in outdoor activities. Together with our partners from Ireland, we will be showcasing ease of access and places to stay, as well as culture, history and sports. Relationships forged and deals set in motion at ITB Berlin can help to attract German visitors to the island of Ireland for the years ahead.”
Stormont minister Caoimhe Archibald shared: Tourism to the north of Ireland represents revenue of more than £1.2 billion from overnight visitors, thanks to our fantastic and unique offering. My Department’s Tourism Vision and Action Plan sets out how we will grow that to £2bn by 2035. This target is ambitious, but achievable, and it is vital that we continue to market Ireland, north and south, as a sustainable visitor destination to the whole world.
