The ‘We Love LA’ campaign has been launched by Los Angeles Tourism in Ireland to showcase the city’s authentic experience and attractions.
Aer Lingus flies daily direct from Dublin to Los Angeles.
The campaign, inspired by Randy Newman’s song ‘I Love L.A.,’ will be featured in major commuter stations in London and Manchester.
Prominent LA figures, including sports legends and artists, serve as brand ambassadors to promote the city’s culture and experiences.
Ongoing developments, such as the modernisation of Los Angeles International Airport and the Lucas Museum, aim to enhance the city’s appeal as a travel destination.
Major upcoming events, such as the FIFA World Cup 2026, Super Bowl LXI in 2027, and the 2028 Olympic Games, position Los Angeles for increased tourism and global exposure.
The campaign features local Angelenos as brand ambassadors, showcasing the city’s iconic attractions as stunning backdrops, including:
- Earvin “Magic” Johnson, Basketball legend and Los Angeles Dodgers Co-Owner
- Lil Buck, Dancer
- Mister Cartoon and his son, Lefte, artists
- Tonantzin Carmelo, Tongvan actress
- Javier Cabral, Food journalist and editor of LA Taco
- Robert Vargas, muralist
- Raul Ortega, owner of food truck Mariscos Jalisco
Francine Sheridan, Regional Vice President, Europe & ME, Los Angeles Tourism shared: “We’re excited to invest in Europe this spring with brand new creative and messaging in our new ‘We Love LA’ campaign. The campaign is designed to generate inquiries for the trade and ultimately increase bookings to LA. ‘We Love LA’ isn’t just a tagline – it highlights the authentic, passionate spirit that visitors will find in Los Angeles. As one of the primary gateways to the United States, our City of Angels is always ready to roll out the red carpet for visitors.”
Bill Karz, Senior Vice President, Brand & Digital Marketing, Los Angeles Tourism shared: “Los Angeles is one of the world’s most inclusive and welcoming communities, where visitors instantly feel at home. The ‘We Love LA’ campaign celebrates the authentic experiences and everlasting civic pride that define our city. From its unique culture to unforgettable moments, LA’s essence is woven into every local and visitor experience. This campaign is truly a heartfelt love letter to the City of Angels, and we’re so proud to share it with the world.”
