Patrick Borg Hedley has been appointed as the new General Manager Sales for Lufthansa Group based in London with overall responsibility for Ireland.
He will oversee the commercial and sales activities for all Lufthansa Group airlines, including Austrian Airlines, Lufthansa, SWISS, Brussels Airlines, and Eurowings.
Hedley succeeds Frank Wagner, who has moved to Berlin, and will report to Sven Thaler, Senior Director Sales Northern Europe.
With over 25 years of experience in airline management, Hedley has held various global leadership roles and was most recently the General Manager Sales for Finland, Estonia, Latvia, and Lithuania.
