County Laois, in the heart of Ireland, is emerging as a compelling destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism. With its blend of modern facilities, cultural charm, and accessible location, Laois offers a practical and appealing setting for business gatherings and incentive travel.
The county’s conference venues cater to a range of needs, from intimate boardroom meetings to larger assemblies. The Midlands Park Hotel in Portlaoise provides well-equipped meeting rooms with high-speed Wi-Fi, audio-visual technology, and flexible seating arrangements, accommodating groups of up to 400. Similarly, the Heritage Hotel in Killenard offers purpose-built conference spaces, complemented by on-site leisure amenities like a spa and golf course, ideal for blending business with relaxation. Smaller venues, such as the Killeshin Hotel, deliver tailored spaces for workshops or team-building sessions, ensuring versatility for different group sizes.
Incentive travel in Laois benefits from the county’s rich heritage and scenic landscapes. Groups can explore historic sites like the Rock of Dunamase, a dramatic hilltop ruin, or enjoy curated experiences at local estates such as Ballyfin Demesne, which offers bespoke activities like archery or falconry. These options provide rewarding experiences that foster team cohesion and leave lasting impressions.
For exhibitions, Laois’s venues are practical and well-supported. The Portlaoise Events Centre offers expansive indoor spaces suitable for trade shows or product launches, with ample parking and easy access via the M7 motorway. The county’s proximity to Dublin, just an hour’s drive away, enhances its appeal for international delegates, while its quieter setting ensures a focused environment.
Laois’s infrastructure supports seamless MICE experiences. The county’s hotels provide comfortable accommodation, with many offering tailored packages that include catering and event planning services. Local businesses, from caterers to transport providers, work closely with organisers to deliver smooth operations. The area’s dining scene, featuring local produce at venues like The Pantry in Portlaoise, adds a touch of authenticity to corporate gatherings.
The county’s accessibility is a key strength. Portlaoise’s train station connects directly to Dublin and other major cities, while nearby motorways ensure straightforward road travel. This connectivity, paired with Laois’s welcoming atmosphere, makes it a practical choice for planners seeking efficiency without sacrificing quality.
Laois also offers a range of activities to enrich MICE programmes. Outdoor pursuits, such as kayaking on the River Barrow or guided walks in the Slieve Bloom Mountains, provide refreshing breaks for delegates. Cultural experiences, including visits to artisan producers or traditional music sessions, showcase the county’s character and create memorable moments.
For those planning MICE activities, Laois combines functionality with charm. Its venues, services, and local attractions deliver a balanced experience that meets the needs of modern business travellers while offering a taste of Ireland’s heartland. The county stands ready to host, with a commitment to quality and a focus on creating productive and enjoyable gatherings.
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