County Limerick, the Riverside City, is carving out a strong reputation as a destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism. With its modern facilities, rich cultural heritage, and strategic location, Limerick offers a practical and appealing choice for business travellers and event planners.
Limerick’s conference venues cater to a wide range of needs. The Limerick Strand Hotel provides a purpose-built Business and Conference Centre with 13 meeting rooms, accommodating up to 600 delegates. Its ballroom, divisible into smaller spaces, features high ceilings and natural daylight, ideal for large gatherings or intimate workshops. Similarly, the Radisson Blu Hotel & Spa offers over 1,000 square metres of flexible meeting space, with the Ryan Suite capable of hosting 750 delegates, equipped with modern audio-visual technology and complimentary Wi-Fi. For larger groups, the University of Limerick’s Conference and Sports Campus provides state-of-the-art facilities for up to 1,000 delegates, with on-site accommodation and catering options.
Incentive travel in Limerick benefits from the county’s blend of urban and rural attractions. Delegates can explore the historic King John’s Castle or enjoy curated team-building activities like kayaking on the River Shannon. Adare Manor, a luxury estate, offers tailored incentive programmes, including golf on its Tom Fazio-designed course or spa experiences, fostering team cohesion in a refined setting. Outdoor pursuits, such as cycling along the Limerick Greenway, provide refreshing breaks for groups.
Exhibition spaces in Limerick are well-equipped for trade shows and product launches. Limerick Racecourse offers over 3,000 square metres of versatile space in its Hugh McMahon Stand, suitable for large exhibitions, with ample parking and on-site dining. The University of Limerick also provides expansive venues for displays, supported by comprehensive audio-visual and logistical services.
The county’s infrastructure ensures seamless MICE experiences. Limerick’s proximity to Shannon Airport, just 25 minutes away, makes it accessible for international delegates, while the M7 and M20 motorways connect it to Dublin and Cork. Hotels like the Castle Oaks House Hotel offer a peaceful retreat with conference facilities, blending old-world charm with modern amenities. Local caterers and transport providers collaborate to deliver tailored services, ensuring smooth operations.
Limerick’s dining scene adds a local flavour to corporate gatherings. Venues like The Mustard Seed in Ballingarry use fresh Irish produce to create bespoke menus, while restaurants in Limerick city, such as The Oakroom at Adare Manor, offer sophisticated dining options. Cultural experiences, including traditional music sessions in pubs or visits to Adare’s thatched cottages, provide authentic touches for networking or leisure.
The county’s leisure offerings enhance MICE programmes. Team-building activities range from archery at Adare Manor to guided tours of medieval sites like Desmond Castle. Limerick’s compact size and welcoming atmosphere create a focused environment for business, while its scenic surroundings, including the Wild Atlantic Way, offer delegates a chance to unwind.
Limerick combines modern facilities with cultural depth, making it a practical choice for MICE tourism. Its venues, accessibility, and diverse activities deliver a balanced experience for planners and delegates, ensuring productive and memorable gatherings.
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