
The executive team of Attraction World Group, including chief executive Olly Nicholls and chief operating officer Justin Mahoney, will continue to be involved following the group’s acquisition by the Montana World Investments consortium, led by Highmore Group.
The company was founded as Attraction Tickets Direct in 2002. It is represented in Ireland by Graham Hennessy.
Justin Mahoney, group chief operating officer: “This investment is going to be game-changing for our retail partners. The change will bring forth new opportunities for innovation and growth. With a focus on leveraging AWG’s existing network and expertise in the attractions market, the consortium aims to introduce new offerings and expand their global presence. This change in strategy is expected to benefit their retail partners and enhance the overall customer experience.”
Current shareholder Ten Oceans will exit the business. The Montana World Investments consortium comprises New York-based private equity firm Highmore Group, and other investors from the Netherlands and US.