Tourism Ireland in Spain organized a week-long programme of events in Madrid’s Mercado de la Paz, highlighting the island of Ireland as the ‘Home of Halloween’.
The indoor market provided the perfect setting to showcase the origins of Halloween in Ireland, aligned with the harvest theme.
Tourism Ireland collaborated with the Embassy of Ireland and Bord Bia to deliver a range of activities, including theatrical performances, food and whiskey tastings, Irish music and dance, turnip carving, and a demonstration on making Irish barmbrack.
The #HalloweenEsIrlandes story gained media coverage in Spain, including prime time lunch and evening TV news.
