Radisson Hotel Group has relaunched its prizeotel brand as Prize by Radisson, enhancing its focus on “affordable high design” within its portfolio, and wants to launch on the Irish market
The group, which initially acquired a 49pc stake in prizeotel in 2016, has since taken full ownership, expanding from three hotels to 21 properties currently operating or in development across Europe.
The rebranding aligns with Radisson’s core values and aims to improve guest experiences by emphasizing informal, communal settings and high service standards.
Plans for expansion include upcoming openings in Osnabruck, Gdansk, and Berlin, with the brand also set to enter the Irish market.
