Riviera River Cruises has rebranded as Riviera Travel to unify its brand identity and expand its offerings, focusing on luxury European river cruises.
The rebrand introduces bundled travel packages and an updated commission schedule for travel advisors, allowing commissions to be paid two weeks prior to client departures.
New offerings for 2025 include combination cruises of up to 29 days, themed itineraries, and improved onboard amenities, enhancing the overall travel experience.
Riviera Travel emphasizes the importance of travel advisors in their growth strategy and plans to provide exclusive incentives throughout 2025 to support their partners.
Marilyn Conroy, executive vice president of marketing and sales for Riviera River Cruises shared “For the past 40 years, Riviera Travel has been synonymous with ultra-premium tours and travel experiences, so it’s only natural to bring Riviera River Cruises under the same trusted name.
“Rebranding from Riviera River Cruises to Riviera Travel better reflects the diverse, luxurious experiences we now offer to even the most discerning travellers seeking unforgettable European vacations.”
“The travel agent community is essential to the growth and success of Riviera Travel as we expand our offerings and enhance the services we provide, and we continue to evolve our offerings in an effort to help our partners stay ahead of the game,” said Conroy. “With our rebrand, we are thrilled to reaffirm our commitment to travel advisors, recognizing their needs, the needs of their clients, and the absolutely vital role they play in our success. This is going to be a monumental year for Riviera Travel and those who partner with us!”
Separately, Sharon Plunkett has been appointed to manage the Rivera Travel PR account in Ireland.
