Sarawak has launched a Visit Malaysia Year 2026 campaign at WTM London with “Sarawak Welcomes You” video.
New Borneo UNESCO Sites Packages bundles Gunung Mulu, Niah and Sarawak Delta Geopark experiences. A Guinness World Record campaign will spotlight Sarawak heritage through global record attempt in 2026.
Daily cultural weaving and beading demonstrations plus 645 London DOOH screens amplify reach.
PCDS 2030 strategy guides sustainable growth under Culture, Adventure, Nature, Food, Festival pillars.
YB Dato Sri Haji Abdul Karim Rahman Hamzah shared “Tourism is no longer just about where we go, it is about what we learn, whom we meet, and how we connect with the world around us.”
