The Saudi Red Sea Authority (SRSA) has introduced the “No Limits” campaign to promote cruise-related activities, coinciding with the inaugural voyage of the Aroya, the first cruise ship to navigate the Red Sea.
The campaign emphasizes the Red Sea’s appealing attributes, such as warm winter weather, beautiful coral reefs, and sandy beaches, encouraging participation in yachting, diving, snorkeling, fishing, and other leisure activities.
This initiative aligns with the SRSA’s mission to regulate and enhance coastal tourism as part of Saudi Vision 2030, which aims to diversify the economy and increase tourism revenue.
As part of its efforts, the SRSA has issued the first Maritime Tourism Agent License to Cruise Saudi and a Leisure Tourism Technical License for the Aroya, along with new regulations and Technical Codes to improve coastal tourism infrastructure and attract further investment.
