Tourism Ireland attended BIM in London, an annual B2B workshop organised by the European Tourism Association.
The event aimed to showcase the two islands to tour operators and travel buyers from around the world.
One-to-one appointments were scheduled, allowing Tourism Ireland to meet and do business with the 200 international travel buyers in attendance.
The event provided a valuable platform to inspire buyers and promote the many attractions and activities available in Ireland, ensuring it remains a top destination in their programming for 2024 and beyond.
