The September board meeting of Tourism Ireland was held at Randles Hotel in Killarney, focusing on overseas tourism and local industry engagement.
Board members discussed extensive promotional plans for 2024, promoting Kerry, the Wild Atlantic Way, and Ireland globally.
Tourism Ireland actively showcases Kerry to over 6m social media followers through engaging content across platforms like Instagram, Facebook, and TikTok.
In 2023, the organisation secured significant international media coverage for Kerry, reaching an audience of 259m.
