The annual ‘Ireland Meets the West End’ event in London welcomed 38 leading English meetings and events professionals to connect with 35 Irish tourism enterprises, organized by Tourism Ireland.
The event aimed to boost international business events in Ireland, providing a platform for Irish companies to showcase their offerings and encourage British buyers to plan corporate meetings and incentive trips in Ireland for 2025 and beyond, with approximately 720 commercial meetings held.
Tourism Ireland emphasised Ireland’s appeal as a business events destination, highlighting its world-class infrastructure, unique accommodations, state-of-the-art venues, stunning landscapes, and exceptional hospitality.
David Boyce, Tourism Ireland’s Head of Business Events and Luxury, shared: “Tourism Ireland was delighted that so many meetings and events professionals took the time to attend our ‘Ireland Meets the West End’ event and meet our partners from Ireland – demonstrating their commitment and interest in Ireland for 2025 and beyond. Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.”
Participants included: A Touch of Ireland, Cork Convention Bureau, Dromoland Castle Hotel, Dublin Convention Bureau, Finn Lough, Fota Island Resort, Galgorm, Game of Thrones Studio Tour, Grand Hotel Malahide, Guinness Storehouse, Hastings Hotels, Hayfield Family Collection, Hillsborough Castle and Gardens, ICC Belfast, Kilkea Castle, Lyrath Estate, MHL Hotel Collection, O’Callaghan Collection, Portmarnock Resort & Jameson Golf Links, Royal Marine Hotel, Slieve Donard, The Dean Hotel Group, The Doyle Collection, The Europe Hotel & Resort, The Fitzwilliam Hotel Belfast, The iNUA Hotel Collection, The Johnstown Estate, The Merchant Hotel, The Montenotte Hotel, Tifco Hotel Group, Titanic Belfast, Trinity College Dublin Venue, Visit Belfast, Visit Derry, Wallace Travel Group.
