Tourism Ireland promoted the island to thousands of Italian travel professionals at the TTG Travel Experience in Rimini, Italy’s primary B2B travel show, facilitating around 400 commercial meetings.
Nine Irish companies participated in the event, focusing on promoting shoulder season short breaks to destinations such as Cork, Galway, Belfast, and Dublin, as well as highlighting Halloween as a key autumn attraction: Abbey Group, Aer Lingus, Holiday Ireland Tours, Kinsale Food Tours, OPW Heritage Ireland, Powerscourt Estate, Russborough House & Park, Tailor-Made Tours and Viaggiare in Irlanda
Marcella Ercolini, Tourism Ireland’s Manager Italy, said: “Tourism Ireland was delighted to be back at TTG Travel Experience once again this year. Our presence in Rimini provided an excellent opportunity for our partners to engage in around 400 commercial meetings and to spread the word about the many great things to see and do right around the island of Ireland. Interest in visiting Ireland remains strong among Italian travellers. We are highlighting shoulder season short breaks to Cork, Galway, Belfast and Dublin. We’re also promoting Halloween as an iconic reason to visit the island of Ireland in autumn to the travel professionals, journalists and bloggers in attendance.”
