The cultural and literary TV programme Página Dos will showcase Ireland’s literary heritage to around 200,000 viewers in Spain on TVE, with additional content reaching thousands more through the program’s social channels.
Presenter Óscar López will visit iconic literary landmarks in Ireland, including Trinity College, Oscar Wilde House, Seamus Heaney HomePlace, National Library of Ireland, Sweny’s pharmacy, Queen’s University, and CS Lewis Square in Belfast, highlighting the country’s rich literary connections.
Tourism Ireland, Fáilte Ireland, and Tourism NI supported the filming of the 30-minute episode, aiming to promote Ireland’s literary attractions to potential Spanish visitors and inspire interest in experiencing the country’s diverse cultural offerings.
Susan Bolger, Tourism Ireland’s Manager Spain, said: “Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity to highlight Ireland and our rich literary heritage – here in Spain and in other markets around the world – inspiring potential visitors about the variety of experiences on offer on a holiday in Ireland. Tourism Ireland was delighted to invite the crew from Página Dos to film in Ireland. The episode will be seen by around 200,000 people across Spain, shining a spotlight on some of our rich heritage and top literary attractions for thousands of Spanish viewers. Content will also be viewed by thousands more on social media.”
