Tourism Ireland in Germany has launched a new campaign showcasing Ireland, featuring short videos fronted by popular German actor and comedian Uke Bosse.
Uke visited Ireland in spring and filmed at iconic sites like the Giant’s Causeway, Carrick-a-rede Rope Bridge, Castle Ward, Harry’s Shack on Portstewart Strand, Murlough Bay, Bushmills Distillery, and Titanic Belfast.
The campaign includes four short videos shared on Pinterest, Facebook, and Instagram, expected to reach over 2m impressions. A longer video is also running on YouTube and Tourism Ireland’s German website, Ireland.com.
The aim of the campaign is to attract potential German holidaymakers to visit Ireland by showcasing the country’s attractions through the engaging videos featuring Uke Bosse.
Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “this is a fun way to showcase the stunning scenery and some of the many things to see and do in Ireland to potential German holidaymakers. Publicity and creating compelling content are key elements of Tourism Ireland’s programme of activity, to inspire holidaymakers in Germany to choose Ireland for their next holiday.”
