- Valencian Community hotels recorded 89.4pc occupancy in September 2026
- Eight consecutive months of year-on-year growth since February
- Benidorm reached 91.7pc occupancy with 45.8pc British visitors
- HOSBEC warns full hotel does not equal profitable hotel
- Profit margins squeezed by inflation, supply chain and labour costs
Hotels in the Valencian Community closed September 2026 with an average occupancy rate of 89.4pc. Data released by the hotel employers’ association HOSBEC confirms that every month since February has surpassed the occupancy levels of the previous year, marking eight consecutive months of growth.
Valencia Province and City reached 91.9pc and 91.4pc occupancy respectively. Benidorm reached 91.7pc occupancy, driven heavily by international travel. Visitors from the United Kingdom made up 45.8pc of the tourist share in the second half of the month, followed by domestic Spanish tourists at 35pc. Costa Blanca recorded a strong 86pc average monthly occupancy.
Despite the packed rooms, HOSBEC has warned that a full hotel does not equal a profitable hotel. While average daily room rates have risen throughout 2026, profit margins are being squeezed by inflationary pressures, rising supply chain costs, and overhead and labour expenses. September inflation neared 5pc year-on-year, driven by spikes in energy tariffs and fuel. The price of food and beverage supplies has climbed continuously. Hoteliers face surging payroll expenses from local labour shortages and strict domestic regulatory adjustments.
