Eight German MICE buyers visited Ireland as guests of Tourism Ireland, Fáilte Ireland, and Wallace Travel Group to explore the country as a potential destination for future meetings and incentive travel.
Their itinerary included various experiences such as Hidden Howth Experiences, a walking tour of Kilkenny, Irish coffee tasting at Kyteler’s Inn, and fat biking in the Wicklow Mountains, among others.
Tourism Ireland aims to showcase the country’s world-class infrastructure, luxurious accommodations, unique venues, beautiful landscapes, and exceptional hospitality to attract more business events from Germany.
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “We were delighted to welcome these influential German business travel buyers to Ireland. Seeing is definitely believing and this visit was a valuable opportunity to highlight Ireland as a premier destination for Business Events. Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.”
