Yasmin McKechnie has taken the role of Sales Director for Europe at Princess Cruises since December 1 2025.
She succeeded Hayley Moore in the position and reports directly to Eithne Williamson, Vice President of Princess Cruises.
McKechnie oversees sales strategy, trade engagement, and business development across the European markets. She joined Princess Cruises in April 2024 as Senior Sales Manager. Sophia Lief backfilled her previous role after the promotion. McKechnie worked earlier as a Cruise Consultant and Retail Sales Manager. She reached the finals of Cruise Stars in 2023 and featured in the Under 30 class of 2019.
Eithne Williamson shared: “Yasmin has been an integral member of the Princess team since joining us in 2024, consistently demonstrating strong commercial acum.”
