Registration has opened for the 2024 World Travel Market London, to take place from November 5-7, anticipated to be its largest event to date, featuring a 7pc growth and new exhibition halls at ExCeL London.
Approximately 4,000 exhibitors, including tourism boards, hotel brands, and technology providers, are confirmed, with 80 new participants.
There has been a 9pc rise in participation from the destination market, with Africa recognized as the fastest-growing region, driven by post-pandemic strategies from countries like Morocco and Egypt.
A significant 71pc increase in non-destination travel brands in the new ‘Experiences’ zone, alongside growth in accommodation (22pc) and technology (16pc) sectors, with many first-time exhibitors confirmed for the event.
Juliette Losardo, Exhibitor Director, WTM London commented: “2024 will be the best year yet for World Travel Market, with the largest cohort of exhibitors on record. We’re proud to have representation from destinations across the world and continue to grow participation from non-destination and private sector organisations; there are some big new brands this year and we’re very excited to welcome them. World Travel Market truly is home to the world’s travel trade, and this gathering of over 45,000 verified travel professionals represents the most influential meeting point in the travel and tourism calendar. This year WTM is gearing up to provide the busiest and most inspiring three days it’s possible to have in travel. It’s a place to learn, network and do business – a place to ensure you’re set up for the year ahead.
