Mayo North Tourism has been awarded the Best Community-Led Tourism Initiative 2024 at the European Travel Awards, run by London based EU Business news.
Mayo North, River Bann Tours and Sharon Jordan’s Irish Travel Trade Network were the only three Irish winners from 361 enterprises and organisations across the EU to be vetted by a team led by Jeremy Roe.
This citation from EU Business News, highlights the organisation’s innovative tourism approach that prioritises both economic growth and community well-being.
Mairéad Melody Carr, manager of Mayo North Tourism, said that their decade-long collaboration with local businesses and communities has created an authentic visitor experience and elevated their profile globally, reaching over 2.6m on social media last year.
“Over the past ten years, we’ve worked closely with local businesses, volunteers, and communities to create a truly authentic and enriching experience for our visitors. “We’ve showcased the essence of North Mayo—its natural beauty, cultural richness, and the warmth of its people. By creating a series of videos last year, People and Places of North Mayo, and through activities such as collaborating with travel influencers and leveraging digital platforms, we’ve elevated our local businesses and attractions on a global scale. Last year alone, we achieved a social reach of over 2.6m. But more than anything, we’ve strived to make this region not just a destination, but a place people are proud to call home.”
