Drew Barrymore will act as godmother for the MSC World America at a naming ceremony on April 9 in Miami.The event will feature a champagne bottle-breaking ceremony, symbolising good luck and protection for the ship.
Orlando Bloom joins Barrymore in MSC Cruises’ U.S. campaign, “Let’s Holiday,” launched during the Super Bowl. After the ceremony, MSC World America will cruise to Ocean Cay, where the MSC Foundation will unveil a new Marine Conservation Centre.
The ship will introduce seven onboard districts designed for family activities, including an outdoor family venue with unique attractions.
Suzanne Salas, executive vice president of marketing, e-commerce and sales, shared: “As a family company with over 300 years of seafaring heritage, these events hold a special and personal significance for us. We value the important maritime tradition where our Godmother breaks a bottle of champagne on the hull and officially names the ship, bringing good luck and protection. Drew is the perfect Godmother for MSC World America, and we are thrilled to continue to partner with her for this campaign. She embodies our brand perfectly, with her exquisite style and grace, and her passion for the comfort and adventure we find through travel.”
Drew Barrymore shared: “When MSC Cruises asked me to be the Godmother of MSC World America, I immediately said yes! I absolutely love to travel—it fuels my soul—and being part of something that helps people set off on incredible adventures is just amazing. There’s something so magical about cruises; they let you discover the world in this really fun, unexpected way. And to be able to name MSC World America and send the ship off with well wishes and good luck is such an honour.”
