Net Affinity hosted its fourth Revenue Summit at The Heritage Killenard focusing on 2026 trends in revenue management and guest experience.
Key sessions covered conversion optimisation, data-driven channel strategies, and extras engagement. Voucher sales peaked in December while AI-influenced booking behaviours were examined. The event brought together over 100 hoteliers for discussions on agility in fragmented discovery environments. Speakers stressed balancing technology with human hospitality elements.
Lauri Koop shared the hospitality industry continues to evolve at an unprecedented pace and our Revenue Summit provides a vital platform for hoteliers to stay ahead of the curve.
