- Net Affinity hosted the Revenue Summit on February 12 2026.
- Over one hundred hoteliers attended at The Heritage Killenard.
- Marion Abbey shared conversion and booking source insights.
- Panels explored AI travellers and total revenue strategies.
- David Kelly discussed data flexibility in hospitality.
Net Affinity held its fourth Revenue Summit on February 12 2026 at The Heritage Killenard with over one hundred independent hoteliers attending. Discussions covered 2026 trends in revenue performance guest experience and direct booking optimisation. Marion Abbey presented data on conversion friction removal and channel value measurement.
Key insights included higher conversion with clear direct benefits and single-date views. Panels addressed total guest revenue AI-armed travellers and channel mix. Lauri Koop welcomed attendees while David Kelly spoke on balancing technology and human hospitality.
Key sessions covered conversion optimisation, data-driven channel strategies, and extras engagement. Voucher sales peaked in December while AI-influenced booking behaviours were examined. The event brought together over 100 hoteliers for discussions on agility in fragmented discovery environments. Speakers stressed balancing technology with human hospitality elements.
Lauri Koop shared “The hospitality industry continues to evolve at an unprecedented pace and our Revenue Summit provides a vital platform for hoteliers to stay ahead of the curve. This year’s agenda addressed the most pressing challenges and opportunities facing our industry, from leveraging AI to enhance guest experiences to implementing data-driven revenue strategies. We’re bringing together some of the brightest minds in hospitality to share their expertise and help attendees drive direct bookings and long-term profitability.”
David Kelly shared “Guest behaviour is changing fast, so hotels must stay flexible and stay close to the data. AI has its place, but hospitality is a people business, the guest-facing experience can’t be lost in the tech conversation. Your guest database is also one of your biggest assets for understanding what’s working, what’s not and where the next revenue opportunity is.”
