- Barceló expects average occupancy of 73.5pc across the summer.
- Rates have risen more than 4pc.
- RevPAR is near 3pc higher.
- The company has focused on optimising room rates.
- Demand has remained resilient in key Spanish destinations.
Barceló has expected average occupancy of 73.5 per cent across the summer with rates up more than four per cent and RevPAR near three per cent higher. The hotel group has performed steadily during the peak season as demand has remained resilient across its Spanish and international properties. The company has focused on optimising room rates rather than pursuing occupancy gains.
The occupancy figure has represented a stable performance in a market where volume growth has slowed. Spanish hotels recorded 44.8m overnight stays in July 2026, a rise of just 0.3pc on the same month in 2025. Barceló’s strategy has aligned with the wider industry trend of relying on tariff improvements to drive revenue.
The company has benefited from strong demand in key destinations including the Balearic Islands, Canary Islands and mainland Spanish cities. Other operators including Palladium, Iberostar, RIU, Sercotel and Hesperia have also forecast solid revenue increases driven mainly by tariff improvements.
