Air India had unveiled a new campaign to showcase India’s only Premium Economy experience, redefining comfort for today’s modern traveller.
Air India launched a marketing campaign promoting its unique Premium Economy cabin, positioned as India’s only offering in this class. The initiative highlights enhanced comfort features for contemporary travellers seeking value and quality. It aims to attract passengers looking for elevated experiences without full business class costs.
The campaign showcases the cabin’s amenities and differentiates Air India in the domestic and international market.
