Predictions by PATA for 2026 highlight eco-friendly options, responsible tourism, and ultra-personalised itineraries via tech.
Destinations are focussing on immersive, value-driven experiences as travellers prioritise sustainability and meaning.
Predictions by PATA for 2026 highlight eco-friendly options, responsible tourism, and ultra-personalised itineraries via tech.
Destinations are focussing on immersive, value-driven experiences as travellers prioritise sustainability and meaning.