Ireland is the fastest growing inbound market into Australia, 65pc ahead of pre pandemic levels in the first quarter of 2024, according to figures released at Australia Tourism Exchange (ATE) in Melbourne.
The ruling annual for the twelve months is 25.2pc ahead of 2019, up to 84,200 compared with 67,300 for the calendar year 2019. Only Colombia (form a lower base) has increased by more. New Zealand, Australia’s largest inbound market is down by 6pc and England, Australia’s largest inbound market form Europe, is down 14pc.
The 2,600 delegates attending ATE were told that inbound arrivals in Australia are steadily increasing, with some countries exceeding pre-pandemic levels while others are slowly catching up.
The Australian Tourism Exchange 2024 (ATE24) is currently taking place in Melbourne, with over
New international routes and increased connectivity are aiding the tourism recovery, with 12 new routes launched between November 2023 and December 2024.
Tourism Australia is shifting its focus towards sustainable growth, promoting indigenous tourism and epic self-drive adventures as key pillars of their strategy. Hosting ATE24 in Melbourne will play a crucial role in the sustained growth of Victoria’s visitor economy.
Brisbane will host the next Australia Tourism Exchange on 28 April-1 May 2025, the first time since 2007 that ATE will be held in Brisbane,
