Azamara Cruises has launched RezA, an enhanced global reservation system designed to streamline and simplify the booking experience for travel agents, reflecting the cruise line’s commitment to improving partner relationships.
The system is part of Azamara’s “Listening, Learning, and Linking” initiative, aimed at providing faster access to essential information and supporting agents in delivering exceptional customer experiences.
The name RezA was derived from a naming contest featuring over 500 entries from travel agents, highlighting the community’s involvement in its development.
Key features of RezA include sending payment links to clients, agent recognition at the booking level, tools for group bookings, automated payment reminders, and access to marketing content, along with training webinars to familiarise agents with the new platform.
